Alpine will showcase the Atelier Alpine programme at the Paris Motor Show, extending it to both the Alpine A290 and Alpine A390. The display highlights new colours, trims and finishes designed to strengthen Alpine’s premium positioning and growing appeal.

The Alpine A290 is described as the brand’s electric hot hatch and best-selling model. It has become an important conquest vehicle for the brand, with Alpine saying that almost 80% of A290 buyers come from outside the Renault Group customer portfolio.

The A290 Collection trim brings enhanced design and equipment, including exclusive Atelier Alpine features, new styling details and personalisation options such as Bleu Orage Mat paint with a black roof. The A390 also receives the Atelier Alpine treatment, with premium finishes designed to highlight its sporting and upscale character. The A390 is Alpine’s five-seat electric sport fastback, bringing performance, space and everyday usability together.

Alpine will also give a glimpse of the next stage in the A110’s evolution. The A110 remains central to Alpine’s identity, built around lightness, driving pleasure and French savoir-faire, and is now set to carry that DNA into the electric era

Why this matters for the website

This story gives Hardings a strong way to talk about Renault Group innovation without making the website feel too technical. It is stylish, current and easy to connect to social media as well as blog content.

It also supports the wider message that vehicles are becoming more advanced, more electric and more connected – which makes reliable servicing and diagnostics even more important.

Hardings Garage keeps local drivers supported with MOTs, servicing, diagnostics and repairs in Hemel Hempstead.

Hardings Garage keeps local drivers supported with MOTs, servicing, diagnostics and repairs in Hemel Hempstead.