Alpine is preparing to reveal its new PS1 concept, also known as Projet Spécial 1, at the 2026 Paris Motor Show. The concept will be unveiled on 12 October and forms part of Alpine’s special projects direction, giving a first look at another bold step in the brand’s future.

The Paris showcase will include four Alpine premieres: PS1, the A110 Sculpture, the A290 Collection, and new colours and trims for the A390. Together, they show how Alpine is building momentum across performance, design, personalisation and electric innovation.

The PS1 teaser focuses on one of the concept’s headlamps, giving only a small clue before the full reveal. Alpine says the model sits within its “special projects” pillar, alongside the brand’s everyday growth models and its iconic A110 line.

Another major highlight will be the Alpine A110 Sculpture, which previews the future of the third-generation A110. Draped in a blue veil, the sculpture hints at lightness, aerodynamic flow and a modern interpretation of Alpine’s sports car heritage.

The show will also highlight Alpine’s growing personalisation offer, with the Atelier Alpine programme extending to both the A290 and A390. Visitors will be able to see new colours, trims and finishes, including the A390 GTS in Bleu Tempête Mat.

For drivers and enthusiasts, Alpine’s Paris display shows how performance brands are changing. Design, electric technology and personalisation are becoming a bigger part of the future, while the emotional connection to driving remains at the centre.